Having an understanding of your brand's target audience is one of the first and most important aspects to any marketing strategy. Finding your target audience is imperative to boosting sales, creating content and copy, leading convincing marketing campaigns, as well as creating brand loyalty from your consumers.

Your business' unique benefits define your company's unique position within your market, getting at the heart of your business: the value you offer and the problem(s) you solve. A strong USP clearly articulates a specific benefit – one that other competitors don't offer – that makes you stand out.

Top tip: If you're able to find a benefit that only your business provides then it becomes much easier to find your ideal customers and sell your services to them. 

Your organisation's values need to lay the foundation for what the company cares about most. They provide a common set of beliefs that should resonate with your target audience and encouraging them to choose your business as the service provider for them.

Otherwise referred to as your "slogan," your business aphorism should highlight your brand image and be memorable. It is believed that a phrase with meaning strikes more of a chord with the customer than just the brand name alone because a good aphorism not only gives the customer a commitment but tells them what the brand stands for.

Eg. At tradienet our aphorism is "More than just a website" which lets our merchants know we're here to help them grow their business and not just provide them with an online brochure.

Developing a purpose is at the core of any business strategy because it influences decision-making, inspires employees and customers and builds trust. An increasingly essential ingredient for any successful organisation (especially when advertising online).

It's important that you accurately define your brand's personality so you can resonate best with your target audience. This is because a brand personality results in increased brand equity and defines the brand's attitude in the marketplace.

Not only is all your business information all in one place that's easy to find when you need it, as you can see by the brand pyramid, your brand pyramid is closely encapsulated with your information. Information added here isn't simply your business number and GST number. We also add your business fonts, colour codes, logos, trademarks and much more to help with brand continuity.