Here at tradienet we focus on the macro and understand that online shoppers expect to receive assistance within five minutes of landing on your website. Otherwise, they'll simply head elsewhere or abandon their purchase altogether.

Luckily though, for service based businesses, that doesn't mean you need to be waiting at the ready for your live chat to ping or your phone to ring. It simply means your web traffic want the answers to their questions before they're comfortable taking the next step in the purchase process.

In the past, service based businesses have struggled to answer these questions for their customers autonomously through their website because each job they do is unique. There's many fluctuating factors like labour, materials and estimated timeframes. Which is why for businesses offering a service instead of selling a product, ecommerce is simply different.

Because of this, over the last decade we've seen a massive increase in service based businesses creating websites to build trust online and be found, but they've unfortunately been limited to creating nothing more than an online brochure that only directs potential leads to a "Contact Us" page.

Now in the past, this has worked as well as it possibly can for the service providers who understand how important it is to have an online presence. Businesses who adopted this method found they were getting more calls and therefore, landing more customers. However, although they started receiving more calls than they were before, they're now dealing with more time wasters on the phone too because they're receiving calls from 'Unqualified leads'; leads that have more questions, leads that are still shopping around, leads that first want to know how much they can expect to pay!"

This is because the online shopper hunting for a service provider understands that there are going to be fluctuations; they just want to know if they can afford your service and if your company is going to be the right fit for them.

That's where we step in. At tradienet, our focus is on building business tools and websites that transition your web leads further through the buying cycle on your website than your competitors by allowing them to generate an estimated price for their job through custom built assisted shopping questionnaires.

Its our goal to our merchants to a point where by the time a lead completes a questionnaire and decides to give you a call, they're now what we like to call a 'Qualified lead'; a lead that knows you can do the job, knows your price range and is simply calling to book in a time slot for when you're available. A lead that doesn't waste your time.

This doesn't just mean that the interactions you have on your mobile with potential customers are now much more enjoyable as you're not having to sell the lead on the job, but it also means you won't be wasting hours on the phone each day talking to unqualified leads that simply cannot afford you and your service. Resulting in less time on the phone with more time in your pocket.