The main function of a homepage is to be the first step in your sales funnel, systematically directing users around your site so it is important that your guests can do so with ease.

Display to your website traffic what services and products you offer in more detail on a single page. This page is vital to help your customers process through the research phase of the buying cycle.

A good "About us" page is one of the most important business tools any website can have. It's the number one place your leads visit to see if they can trust your business and brand.

As a tradie, your email address is one of the main communication channels your leads reach out through. So having a location your leads can contact you directly through your website is vital.

Build to be the landing pages for your search ads on platforms like Google, these six additional service pages are specifically designed to help a specific individual searching for your services in their time of need. 

These people don't need to know about all the services you provide, all they want to know is can you help them with the one problem they came online looking to solve?

This tool is one we highly recommend for every tradie business that has the budget and is looking to grow.

We'll build you a page for your website with before and after pictures, a descriptive write up on how each job went and your customer reviews all in one place.

Build trust and social proof by displaying your quality workmanship with a collection of 2 projects/jobs your business has recently completed.

Traffic that views a process page is psychologically "shopping" and the more questions you can answer for them in their "research phase," the more likely they are to want to work with you.

This business tool answers your lead's potential question of: "If we choose to work with this business, how does that process work?"

Explaining to you audience why they should choose your product and/or service over your competition is the most important message your website can communicate.

Having a second contact page designated to requesting quotes gives your leads that are further through the buying cycle a way to contact you to let you know they don't just have an arbitrary question, they would like a quote.

A Google Business Profile is so important for service providers because it helps to ensure that people find your business when looking for products and services like yours in their local area. In particular, a listing for a local business is more likely to appear when people search for a nearby business using Google Maps.

Top tip: Using Google Reviews to run your websites testimonials allows your business to show up ahead of your competitions paid Adwords advertising!

Fun Fact: As of June 2021, Google.com is the most popular website worldwide, with 86.9 billion total monthly visits. (Statista, 2021)

Original photography and graphics simply rank better because they're far more trust building than stock images. Let your target audience know how seriously you mean business with professionally taken images of your team and work.

Package includes a full day photoshoot with a professional photographer for your web-design and marketing content.

Please note: This offer is subject to your location. If we cant get a photographer to your location, then we'll need to look at other options.

SSL certificates are a crucial part of your website, especially if you handle sensitive customer information such as contact information, passwords and credit cards. Not only does an SSL certificate encrypt your visitors' information and keep it safe, but it now also helps your website rank higher in Google.

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Did you know that 79% of online shoppers say they trust online reviews as much as personal recommendations?

We'll set up your website so you can send a link to your customers where they can leave a detailed review on the product or service you provided them. The review will then automatically be sent to your website and placed in strategic locations to help your potential customers feel secure in choosing you as their service provider.

As service providers, the majority of your customers are looking for you on Google. Which is why at tradienet we recommend that all our merchants use Google reviews because they will populate above the search results and ahead of paid advertising too!

Additionally, If you've been managing your business online to date through Facebook (Meta) and have a collection of reviews there, then we can present those on your website too! We have a great third party plug in that will display your Facebook (Meta) reviews directly on your website and update automatically when you receive more!

Your website needs to be full of information that's unique to your business and speaks to your target audience. They need to know what sets your business apart from your competition so they can decide why they want you as a their service provider.

Are you faster, cheaper or simply better than your competition? Once we've sourced this information through our "Discovery stage" we'll write copy for your website to help it perform best. 

Basic SEO

As content and copywriting go hand in hand with Search Engine Optimisation (SEO) we'll optimise your website for basic organic search terms and regularly monitor your website's speed for any inefficiencies (under your maintenance and protection plan).

Though, to be honest, here at tradienet, we know that as a tradie your marketing dollars are initially better spent on Pay Per Click (PPC) advertising like Google Ads. This is because there's no point organically ranking number one for a search term when your potential customers aren't looking past the fourth paid ad listed above you.

Top tip: The reason we only offer basic SEO is because at tradienet we believe that SEO only starts to show real value for your business when you've grown to a point that you can start spending additional marketing dollars and time on content marketing (like blogs and vlogs). This is because content marketing allows you to target your audience much earlier in the buying cycle where you'll find your Cost Per Customer (CPC) to be much cheaper than direct marketing platforms like Google. Once your business has grown to a point where you're able to start blogging and vlogging (and you would like to do so) we can then get you a content writer who's trained in SEO to help you attract new customers before they even knew they needed your services. 

With over half of online shopping in 2020 being processed on mobile devices already, this number is only expected to grow. This means businesses who still haven't optimised their website for mobile are currently losing more than half of their potential customers due to this statistic alone.

Display on your websites homepage if you're a listed service provider on other job finding platforms. Not only does this business tool give you credibility on your own website because your potential leads can see that you're listed on another credible platform they're familiar with and trust, but it also allows your leads searching for you on these platforms to see that you have a professionally designed website too. This tool will seal the deal on both ends for customers who both recognise these platforms listed and find you on said platforms. 

Having external links to other credible platforms also does wonders for your websites SEO (organic search engine rankings).

Other platforms include Airtasker, Find my tradie, My tradie and wedo.co.nz and more. 

As content and copywriting go hand in hand with Search Engine Optimisation (SEO) we'll optimise your website for basic organic search terms and regularly monitor your website's speed for any inefficiencies (under your maintenance and protection plan).

Though, to be honest, here at tradienet, we know that as a tradie your marketing dollars are initially better spent on Pay Per Click (PPC) advertising like Google Ads. This is because there's no point organically ranking number one for a search term when your potential customers aren't looking past the fourth paid ad listed above you.

Other platforms include Airtasker, Find my tradie, My tradie and wedo.co.nz and more. 

Search engines love websites that are regularly updated because it shows them that you're still actively trading.

Having your Instagram feed displayed on your website homepage is a great way to achieve this as every upload on Instagram will automatically populate on your website, doing wonders for your organic search engine rankings.