Our Process
Just like a heat pump installation or custom renovation, prices will fluctuate and expenses will differ, but our processes and workflows need to remain the same to maintain our quality of work across all our merchant projects.
The Onboarding Steps for Our Branding Marketing, Sales & Proposal Pipeline Plans
These are the onboarding steps we go through with new tradies once we've completed our Discovery phase and would like to sign up to tradienet. If you're just getting started and looking to venture out on your own, we recommend going through each step of onboarding. However, if you’ve been trading for 30 years and are now seeking ways to attract new leads from outside your current network, then we can skip the steps you don’t need. It all depends on your situation.
Lets Get StartedIf you have any questions:
Get in touch with tradienet.Please note: All tradies needing to complete Onboarding Step 2 & 3 have the option to do so together in a single month for a discounted rate (Save $500) or individually, which takes around 2 weeks each at their respective prices.
Our Processes
Just like a heat pump installation or custom renovation, prices will fluctuate and expenses will differ, but our processes and workflows need to remain the same to maintain our quality of work across all our merchant projects and plans.
The Onboarding Steps for Our Branding Marketing, Sales & Proposal Pipeline Plans
These are the onboarding steps we go through with new tradies once we've completed our Discovery phase and would like to sign up to tradienet. If you're just getting started and looking to venture out on your own, we recommend going through each step of onboarding. However, if you’ve been trading for 30 years and are now seeking ways to attract new leads from outside your current network, then we can skip the steps you don’t need. It all depends on your situation.
Please note: Each step of onboarding has its associating price. All tradies needing to complete Onboarding Step 2 & 3 have the option to do so together in a single month for a discounted rate (Save $500) or individually, which takes around 2 weeks each at their respective prices.
Onboarding Step 1:
Select, Sign & Pay
Tasks Completed in Onboarding Step 1:
1 ) 📋 Complete our Onbaording Form and Select your preferred plan.
2 ) ✍️ Sign your Contract for your chosen tradienet. plan.
3 ) 💰 Make your First Onboarding Payment.
Our 3 Sales & Pipeline Plans:
| Available Sales & Proposal Plans | Onboarding Step 2: Brand, Identity & Positioning | Onboarding Step 3: Marketing & Ad Campaign | Onboarding step 4: Sales & Proposal Pipeline |
|---|---|---|---|
| Sales & Proposal Plan 1: | ✅ | ✅ | ✅ |
| Sales & Proposal Plan 2: | ⬜ | ✅ | ✅ |
| Sales & Proposal Plan 3: | ⬜ | ⬜ | ✅ |
Plan 1 : We do all onboarding steps because you need help with your Branding, Marketing and the Sales & Proposal Pipeline Process.
Plan 2: We skip the Branding step because you're already established, but want help with your Marketing and Sales & Proposal Pipeline Process.
Plan 3: We skip the Branding and Marketing steps because they are already taken care of and we only help you with your Sales & Proposal Pipeline Process.
This is usually the shortest step in onboarding and where you first select which of our onboarding methods is going to best for you based on your needs, your location and stage of growth. Once confirmed, you'll then be prompted to sign your contract and make your first payment so we can move onto the next step of onboarding.
Onboarding Step 2:
Brand, Identity & Positioning
(Not always required)
Tasks Completed in Onboarding Step 2:
1 ) 🔼 Build Brand Pyramid.
2 ) ✅ Provide Branding Checklist (additional services may be required).
3 ) 🪣 Design Sales Pipeline and Process.
4 ) 🎁 Design your Intro Pack.
Price for Onboarding Step 2:
One-off Expense: $1,000 NZD + GST
(GST Excluded for all Australian based merchants)
Please note: A $500 discount is applied for completing onboarding steps 2 & 3 together.
The Big 8 Questions your brand needs to answer:
As great as our sales and proposal pipeline and automations are, you won’t win high-paying jobs by showing up to a meeting without a uniform and in a beat-up truck with no signage. Especially if your competition is presenting themselves well. That’s why you may first need to focus on your brand and answer these 8 big questions to build the trust and authority required to sell high-ticket services before we can partner effectively on your sales and proposal process.
The First 3
Authority Questions:
All addressed BEFORE your in-person Quote Meeting:
1 ) Who are you personally and why did you become a tradie?
2 ) Why does your business exist/what are your company values and beliefs?
3 ) Can I trust you’re as good as you say you are?
The 4th
Authority Question:
Addressed BEFORE your in-person Quote Meeting.
4 ) How specifically can you help me?
This is the final authority question that needs to be completed, which can be done by answering the following sub-questions. Your leads may not even be aware of these, but once answered, they will provide peace of mind and confidence in your ability to deliver on your promises:
a) Do you have a logo, what is it?
b) What are the brands colours?
c) Do you have a branded work vehicle in good condition?
d) Do your employees and sub-contractors wear clean and up to date work uniform?
e) Who else like me have you worked with in the past? ie. Who is your Ideal Customer Profile (ICP).
f) What services do you specialise in and would consider yourself an expert?
g) What makes you different to your competition?
h) What offer are you currently running that may make me want to act now? eg. “Half price off quotes to your budget”
i) What Guarantees do I have that show you’ll do what you say you can?
j) What is your service location?
k) What is your price point?
The Last 4
Main Project Concerns:
All addressed AFTER your in-person Quote Meeting.
These are the 4 concerns each new lead has about their specific project once you as a business and brand have been selected progress with them beyond the authority questions above. Each category for concern has a group of sub-questions that need to be answered to build confidence with your lead that you’re the right service provider for their unique project.
1 ) Project Scope:
a) Do you understand exactly what they need done?
b) Do you understand WHY they are wanting it done?
2 ) Project Timeline:
a) Are you on the same page regarding a start date?
b) How long is the project going to take?
c) What assurance do I get that the project will be completed on time? - use your guarantee.
3 ) Project Budget:
a) How much is everything going to cost?
b) Will they have access to the funds at the expected start date?
c) Will there be any hidden costs?
4 ) Communication Channels:
a) How will you communicate with each other throughout their project?
b) What channels will you use?
c) How accessible will you be?
d) Are you available 7 days a week?
e) What hours of your work day are you available?
This is not just communicated and displayed throughout your online presence and in your “Intro pack,” but most importantly experienced first hand throughout your proposal process and with help from your tradienet. sales rep. In the case of communication, actions speak louder than words.
Onboarding Step 3:
Marketing & Ad Campaign
(Not always required)
Tasks Completed in Onboarding Step 3:
1 ) 🔗 Create/Connect Meta Accounts to tradienet. Partner Accounts.
2 ) 🎥 Build Ad Campaign.
Price for Onboarding Step 3:
One-off Expense: $2,000 NZD + GST
(GST Excluded for all Australian based merchants)
Please note: A $500 discount is applied for completing onboarding steps 2 & 3 together.
First we'll go through the process of connecting all your Meta Ad accounts to tradienet. to give us access to your business manager to run your ads.
Once connected, we'll then use proven marketing methods to build a social media marketing ad campaign that grabs the attention of your target audience, builds their interest and desire in your services and encouraging action to be made.
Onboarding Step 4:
Build Proposal Pipeline:
Tasks Completed in Onboarding Step 4:
1 ) 💳 Setup your Recurring Billing.
2 ) 🪣 Build your Proposal Pipeline.
3 ) 🙋 Assign your Sales Rep.
4 ) 📚 Provide Guidance and Training.
1 ) 💳 Setup your Recurring Billing:
Price for Onboarding Step 4:
First of your recurring monthly bill: $1,500 NZD + GST*
(GST Excluded for all Australian based merchants)
*Please note: The price displayed above represents our tradienet. Marketing Plan 1 which includes running your Meta Ads for you and the use of our sales and proposal pipeline software. This price excludes your additional $1000/month ad spend which is setup by us and paid for by you directly to Meta at their associating billing thresholds. Depending on your advertising budget, we may recommend one of our higher marketing plans. To find out more on how Meta charges you for your ads, please click here.
2 ) 🪣 Build your Chosen Pipeline:
Step 4 of Onboarding usually takes the first month of your subscription to set up. Within this month we’ll build your selected proposal pipeline, which will include all your branded workflows and automations.
This will connect automated emails, forms, calendars and more to create a streamlined proposal process. Together, you and your lead will navigate this process, addressing all their important questions and building trust and authority to convert them into high-paying customers. Once complete, well move onto the following steps of onboarding.
3 ) 🙋 Assign your Sales Rep:
As part of our Proposal Process, we conduct an initial call with your new leads on your behalf to filter out tire kickers and qualify them at a basic level. During this call, your designated sales representative will gather and document key information, including the lead's budget, project scope, expected timeline, and location.
Once qualified, we’ll schedule a follow-up call for the high-quality leads with you. This process not only keeps unqualified leads at a distance, allowing you to focus on serious prospects, but also enables our trained sales reps to discuss topics like ballpark budgets while positively representing your business and brand. After the call, you’ll receive all the discussed information before your first call.
4 ) 📚 Guidance and Training:
Our Pipeline Processes may be a bit different from what you’re used to, which is why we're here to assist you. Each of our automated processes is pre-designed with marketing and sales principles to build trust and establish authority with quality-focused leads. They are also straightforward and well-guided for our tradies to follow. However, we understand there’s a sales element involved, and we’re here to coach you through it.
Optimise & Manage:
Start Converting New Leads
Tasks Completed each month for our Active tradienet. Merchants.
1 ) 🚀 Turn on your Proposal Pipeline.
2) 🤝 Meet for a Monthly Meeting.
Prices for Monthly Marketing, Sales & Proposal Pipeline Software:
Incl. Marketing Management - Recurring monthly bill: $1,500 NZD + GST*
(GST Excluded for all Australian based merchants)
Excl. Marketing Management - Recurring monthly bill: $1,000 NZD + GST
(GST Excluded for all Australian based merchants)
*Please note: The Incl. Marketing Management price displayed above represents our tradienet. Marketing Plan 1 which includes running your Meta Ads for you and the use of our sales and proposal pipeline software. However, it excludes your additional $1000/month ad spend which is setup by us and paid for by you directly to Meta at their associating billing thresholds. Depending on your advertising budget, we may recommend one of our higher marketing plans. To find out more on how Meta charges you for your ads, please click here.
We'll place links in relevant and convenient locations across your website and create triggers to automatically filter new leads who fill out contact forms, or come in through ad campaigns and other awareness-driving initiatives. This makes sure as many new leads as possible are nurtured, tracked, and converted into high-paying customers.
You will also be added to our tradie monthly meeting workflow which we schedule with yourself, your development manager and your designated sales rep to discuss ideas, reports and results that can be directly attributed to your sales and proposal process.
Then there's Also Our Website Building Process:
There are three stages to every tradienet. Website Build
PHASE 1
Discover
PHASE 2
DESIGN
PHASE 3
DEPLOY
PHASE 1
The Discovery Phase
WE build your brand pyramid
At tradienet we believe that in order for us to build you a great website, we first need to understand you and your business. After all, how can we tell your potential customers what sets you apart from your competition if we don't know this ourselves?
So before we get to work on designing your website, we first take each business through the Discovery phase where we sit down and build them their very own "Brand Pyramid" or Minimum Viable Brand (MVB) document. Simply put, it's a Google doc specifically build to define your business and brand within your industry. It answers lots of difficult questions, like "What sets your business apart from your competition?" and "Who is your target audience?" just to list a few.
Once built you'll be able to use this document when seeking direction in all areas of your business. Like how to best speak to your audience in your marketing content, or ensure that you grow in a direction that aligns with your brands core values and beliefs. It will also helps to create continuity behind everything you do (both in the field and online) to help you build and maintain your reputation within your industry and stay strong to what your ideal customers value.
Each section of our unique tradienet Brand Pyramid explained:
Having an understanding of your brand's target audience is one of the first and most important aspects to any marketing strategy. Finding your target audience is imperative to boosting sales, creating content and copy, leading convincing marketing campaigns, as well as creating brand loyalty from your consumers.
PHASE 1
The Discovery Phase
We build your brand pyramid
Each section of the tradienet brand pyramid explained:
Having an understanding of your brand's target audience is one of the first and most important aspects to any marketing strategy. Finding your target audience is imperative to boosting sales, creating content and copy, leading convincing marketing campaigns, as well as creating brand loyalty from your consumers.
The tradienet Brand Pyramid is one of the ways we like to show our merchants that we offer more value than a regular web design agency.
PHASE 2
The Design Phase
we build your website
Once we've build your brand pyramid, its time to get to work on building your website. These are the individual tasks that we assign to each of our in house experts to complete before your websites ready to launch 🚀
( 1 )
Wireframe
Design
( 2 )
Professional
Copywriting
( 3 )
Content
Creation
( 4 )
Front-end
Design
( 5 )
Back-End
Development
( 6 )
SEO & Speed
Testing
( 7 )
Revision
Rounds
( 8 )
Google Business
Profile
PHASE 2
The Design Phase
we build your website
Once we've build your brand pyramid, its time to get to work on building your website. These are the individual tasks that we assign to each of our in house experts to complete before your websites ready to launch 🚀
( 1 )
Wireframe
Design
( 2 )
Professional
Copywriting
( 3 )
Content
Creation
( 4 )
Front-end
Design
( 5 )
Back-End
Development
( 6 )
SEO & Speed
Testing
( 7 )
Revision
Rounds
( 8 )
Google
Business
PHASE 3
The Delpoy Phase
we LAUNCH your website!
( 1 )
Domain
name setup
( 2 )
Plan
Registration
( 3 )
Transfer store ownership
( 4 )
Build Marketing Campaign
PHASE 3
The Delpoy Phase
we LAUNCH your website!
( 1 )
Domain
name setup
( 2 )
Plan
Registration
( 3 )
Transfer store ownership
( 4 )
Marketing
Campaign
Our Payment Process
To keep things simple and ensure each stage has been complete, we've broken up the payments and created an installment for each stage 💰
( 1 )
$250
Booking
Payment
( 2 )
50%
Deposit
Payment
( 3 )
25%
Progress
Payment
( 4 )
25%
Final
Payment
Our Payment Process
To keep things simple and ensure each stage has been complete, we've broken up the payments and created an installment for each stage 💰
( 1 )
$250
Booking
Payment
( 2 )
50%
Deposit
Payment
( 3 )
25%
Progress
Payment
( 4 )
25%
Final
Payment
Find your package
Take our free 2 minute questionnaire to find out which tradienet package is going to be best suited to your business.
Want to contact the team?
If you have any questions then please feel free to contact us via phone, email or live chat in the bottom right hand corner and we'll be in touch as soon as possible.
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