Guy Harley - Dec 18 2022
Understanding and Attracting Different Types of Tradie Customers:
A Guide to Online Engagement
As tradies, it's crucial to understand the diverse needs and priorities of the customers we encounter. By recognising the three distinct customer profiles—price-conscious, quality-focused, and time-sensitive—we can tailor our online strategies to effectively find, attract, and engage them. In this blog post, we'll explore each customer type, provide tips on locating and appealing to them online, and offer relatable examples for you to use immediately to find the perfect customers for your trade business.
As tradies, it's crucial to understand the diverse needs and priorities of the customers we encounter. By recognising the three distinct customer profiles—price-conscious, quality-focused, and time-sensitive—we can tailor our online strategies to effectively find, attract, and engage them. In this blog post, we'll explore each customer type, provide tips on locating and appealing to them online, and offer relatable examples for you to use immediately to find the perfect customers for your trade business.
The Three Customer Types:
How to find them, talk to them and get them to buy
1. The Cost-Conscious Customer:
This customer is primarily concerned with finding the lowest price.
To locate and attract this customer type use the following:
Online Platforms: Utilise social media marketplace platforms and online classifieds, where price-conscious customers often seek the best deals.
Attractive Messaging: Highlight competitive pricing, discounts, and cost-saving benefits in your online content and advertisements.
For example, "Affordable rates without compromising quality!"
Examples: Offer package deals or promotional discounts on popular services, emphasising value for money. Showcase customer testimonials that emphasise the affordability of your work.
2. The Quality-Oriented Customer:
Quality-focused customers prioritise craftsmanship and superior results.
To connect with and appeal to this customer:
Establish an Impressive Online Presence: Develop a professional website that showcases your expertise, previous projects, and testimonials, emphasising the exceptional quality of your work.
Targeted Marketing: Utilise search engine optimisation (SEO) strategies to ensure your website ranks high in relevant searches for quality-driven customers.
Examples: Share detailed case studies and high-resolution images of your finest work, demonstrating your commitment to exceptional quality. Highlight any certifications, awards, or industry recognition you have received.
3. The Time-Sensitive Customer:
Time-sensitive customers prioritise prompt project completion.
To attract and cater to this customer:
Online Advertising: Utilise targeted online ads that emphasise your ability to meet tight deadlines and provide efficient service.
Quick Response: Ensure your online contact information is easily accessible, and promptly respond to inquiries and requests for quotes.
Examples: Offer express service options or guaranteed completion within a specific timeframe. Highlight any emergency or same-day services you provide.
Top tradie tips:
The Importance of Targeting Timeframe and Quality Customers:
While price-conscious customers may initially seem appealing due to their large numbers, it's vital to focus on attracting timeframe and quality customers. These customers generally have greater financial resources and are willing to invest in top-quality workmanship. They also tend to appreciate the value you provide, resulting in higher profitability and customer satisfaction.
Negative Side Effects of Attracting Cheap Customers:
While it may be tempting to pursue price-conscious customers, there are potential negative consequences to consider. Taking on numerous low-paying jobs to compete on price can lead to overwork, reduced profitability, and potential staffing and material sourcing challenges. Prioritising quality and attracting customers who recognise its value can help foster a more sustainable and prosperous tradie business in the long run.
Understanding the different types of tradie customers and tailoring our online strategies to attract and engage them is key to business success. By effectively targeting price-conscious, quality-focused, and time-sensitive customers, we can align our marketing efforts with their specific priorities. Remember, attracting timeframe and quality customers offers greater financial rewards and fosters a more sustainable business model. Emphasising these aspects not only benefits your bottom line but also enables you to take on less work and deliver exceptional workmanship that leaves a lasting impression on satisfied customers.
📢 Attention Tradies!
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