What is assisted shopping and why is it so important to build your trade business online.

Author: Guy Harley

Estimated Read Time: eg. 5 minutes

Assisted shopping is a growing trend in the ecommerce industry that is quickly spreading to service-based industries. It involves guiding potential customers through the buying cycle via a custom-built questionnaire that provides on-screen price estimates after leads enter their email address for their detailed job request. In this blog post, we'll explore what assisted shopping is and why it's so important to your trade brand and business online.

"But why is it so important?"

To start, it’s important to have a basic understanding of the buying cycle. In simple terms it’s the step-by-step process we all go through before buying anything. First, we identify a need or problem. Next, we research potential solutions. Finally, we make a purchase decision.

Now, let's talk about how taking leads further through the buying cycle on your website than your competition significantly improves your conversion rates. By providing potential customers with a custom-built questionnaire that helps them identify their needs and provides them with on-screen price estimates, you're simplifying the buying cycle for them. This makes it more likely that they'll choose your business over your competitors'.

Once traffic invests their time completing your questionnaire, they're far less likely to go anywhere else. This is because they've already committed their second most important commodity to money online - their time. By providing a streamlined and efficient assisted shopping experience, you're making it easier for potential customers to choose your business over your competitors'.

The assisted shopping era is growing rapidly in the ecommerce industry, and it's only a matter of time until it reaches service-based industries at scale. According to a recent study by Salesforce, 70% of consumers say that technology has made it easier than ever to take their business elsewhere. This means that if you're not providing a seamless and efficient assisted shopping experience, you're at risk of losing potential customers to your competitors.

In conclusion, assisted shopping is a vital component of any successful trade brand and business online. By providing potential customers with a custom-built questionnaire that simplifies the buying cycle and provides on-screen price estimates, you're making it easier for them to choose your business over your competitors'. With the assisted shopping era growing rapidly, now is the time to get on board and stay ahead of the competition.

Hey Kiwi and Aussie tradies — does this sound familiar?

You’re putting in the hours, doing the graft, but still finding it hard to keep the pipeline full of good, high-paying jobs. Between quoting, running sites, and keeping on top of admin, there’s barely time to breathe — let alone figure out why your network’s drying up or how to find a new one. So, you start quoting lower just to keep things moving, blaming “quiet times” when chatting with the boys at the pub. Meanwhile, the bigger companies with flash systems and full-time marketing teams keep raking it in — building demand like they’re developing entire suburbs.

We’re tradienet. — and we’re not some ex-tradie turned digital “expert.” We’re a team of trained professionals with over 16 years of experience in eCommerce, branding, marketing, and sales. For the past four years, we’ve focused specifically on helping Kiwi and Aussie tradies get the most out of what’s available today — so you don’t get left behind and can compete confidently on the new digital stage.

We believe it’s time to level the playing field. Local, quality-focused trade businesses deserve a fair go — to compete for the same high-value work as the big players, without needing massive budgets or fancy sales teams. The market should reward skill, craftsmanship, and reliability — not just who shouts the loudest online.

That’s why we give tradies the tools, systems, and strategies to build their own steady pipeline of high-quality leads. Using modern tech and proven marketing systems, we help your business look, run, and sell like a professional operation — even while you’re on the tools. From branding and websites to automated proposal systems, we’ll help you attract higher-paying customers who value the quality of your work, not just your price. You’ll go from being the quote provider to being the consistent job winner.

💪 Ready to stop chasing work and start choosing it?

Check out our plans and packages at tradienet.nz and see how we can help your trade business take the next step.

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