
Crafting the Perfect Google Ads Budget for Your Local Trade Business: A Step-by-Step Guide
Author: Guy Harley
Estimated Read Time: eg. 5 minutes
Are you a local trade business owner looking to maximise your online presence and attract more customers? One of the most effective ways to achieve this is through Google Ads. However, the burning question for many small business owners is, "What should my Google Ads budget be?" In this guide, we'll break down the factors you need to consider and provide actionable steps to help you determine the perfect budget for your local trade business.
1) Understand Your Business Goals:
Before diving into your Google Ads budget, it's crucial to clearly define your business goals. Are you looking to increase brand awareness, drive more website traffic, or generate leads? Knowing your objectives will help shape your budget and optimise your campaign for success.
2) Calculate Your Customer Lifetime Value (CLV):
Understanding the long-term value of a customer is essential for setting an effective Google Ads budget. Calculate your CLV by considering the average revenue per customer and the average duration a customer stays with your business. This figure will give you insights into how much you can afford to spend to acquire a new customer.
3) Research Keyword Costs:
The success of your Google Ads campaign depends on targeting the right keywords. Research the costs associated with relevant keywords for your local trade business. Google's Keyword Planner is a valuable tool that provides insights into search volumes and estimated costs per click (CPC).
4) Determine a Realistic Conversion Rate:
Consider your industry's average conversion rate to estimate how many clicks will result in actual leads or sales. This will help you project the number of clicks you need to achieve your business goals and, consequently, determine an appropriate budget.
5) Set a Daily Budget:
Start by setting a daily budget for your Google Ads campaign. This budget should align with your overall marketing goals and the amount you're comfortable spending each day. Keep in mind that Google Ads operates on a pay-per-click (PPC) model, so your daily budget influences the number of clicks your ad receives.
6) Monitor and Adjust:
Regularly monitor your Google Ads campaign performance using the analytics provided by the platform. Track key metrics such as click-through rate (CTR), conversion rate, and return on investment (ROI). Based on the data, adjust your budget, targeting, and ad creatives to optimise for better results.
In Conclusion:
Determining the right Google Ads budget for your local trade business is a dynamic process that requires ongoing attention and adjustments. By understanding your business goals, calculating your CLV, researching keyword costs, and setting realistic conversion rates, you can create a budget that maximises the impact of your Google Ads campaign. Remember, continuous monitoring and adaptation are key to achieving long-term success in the competitive digital landscape.
Hey Kiwi and Aussie tradies — does this sound familiar?
You’re putting in the hours, doing the graft, but still finding it hard to keep the pipeline full of good, high-paying jobs. Between quoting, running sites, and keeping on top of admin, there’s barely time to breathe — let alone figure out why your network’s drying up or how to find a new one. So, you start quoting lower just to keep things moving, blaming “quiet times” when chatting with the boys at the pub. Meanwhile, the bigger companies with flash systems and full-time marketing teams keep raking it in — building demand like they’re developing entire suburbs.
We’re tradienet. — and we’re not some ex-tradie turned digital “expert.” We’re a team of trained professionals with over 16 years of experience in eCommerce, branding, marketing, and sales. For the past four years, we’ve focused specifically on helping Kiwi and Aussie tradies get the most out of what’s available today — so you don’t get left behind and can compete confidently on the new digital stage.
We believe it’s time to level the playing field. Local, quality-focused trade businesses deserve a fair go — to compete for the same high-value work as the big players, without needing massive budgets or fancy sales teams. The market should reward skill, craftsmanship, and reliability — not just who shouts the loudest online.
That’s why we give tradies the tools, systems, and strategies to build their own steady pipeline of high-quality leads. Using modern tech and proven marketing systems, we help your business look, run, and sell like a professional operation — even while you’re on the tools. From branding and websites to automated proposal systems, we’ll help you attract higher-paying customers who value the quality of your work, not just your price. You’ll go from being the quote provider to being the consistent job winner.
💪 Ready to stop chasing work and start choosing it?
Check out our plans and packages at tradienet.nz and see how we can help your trade business take the next step.