Guy Harley - Aug 3 2023

How to use IG threads to build your trade business.

Instagram has become a powerful platform for businesses to connect with their target audience and showcase their offerings. By leveraging Instagram threads, you can tap into the hype and effectively promote your local trade business. In this blog post, we will provide valuable insights and tips to help you make the most of Instagram threads and drive growth for your trade business in the local community.

1) Understand the Power of Instagram Threads:

Instagram threads are conversations or discussions that revolve around specific topics or hashtags. They allow users to engage with others who share similar interests and facilitate community building. By participating in relevant threads, you can expand your reach, gain visibility, and connect with potential customers in your local area.

2) Identify Local and Relevant Threads:

To maximise the impact of Instagram threads, it's essential to identify and engage with threads that are relevant to your trade business and local community. Research popular local hashtags related to your industry or specific location. Look for threads that attract users seeking recommendations or advice related to your trade services.

3) Provide Value and Expertise:

When participating in Instagram threads, focus on providing valuable insights and expertise. Share tips, answer questions, and offer helpful advice related to your trade. By positioning yourself as a knowledgeable professional, you establish credibility and build trust within the community. This can lead to inquiries and potential business opportunities.

4) Showcase Your Work:

Instagram threads provide an excellent opportunity to showcase your work and expertise. Share high-quality images or videos of completed projects or works in progress. Use compelling captions to highlight the unique aspects of your work and the benefits it brings to customers. Visual content captures attention and creates a lasting impression.

5) Engage and Interact:

Active engagement is key to making the most of Instagram threads. Respond to comments, reply to direct messages, and interact with other participants. Engaging in meaningful conversations helps you build relationships, expand your network, and increase your visibility. It also positions you as an approachable and customer-focused trade professional.

6) Collaborate with Local Influencers:

Consider collaborating with local influencers who align with your trade business. Influencers can help amplify your reach and introduce your services to their engaged audience. Partnering with influencers in your local area increases the chances of attracting potential customers who are specifically interested in local trade services.

7) Leverage Geotags and Local Hashtags:

Utilise geotags and local hashtags in your Instagram posts to target a specific geographical area. Geotags allow users to discover your content when searching for posts in a particular location. Local hashtags help increase the visibility of your posts within your community. This targeted approach ensures that your trade business is seen by local Instagram users who may be seeking your services.


Instagram threads present an exciting opportunity for local trade businesses to boost their visibility and connect with potential customers. By participating in relevant threads, providing valuable insights, showcasing your work, engaging with the community, and leveraging local influencers, you can effectively tap into the hype of Instagram and drive growth for your trade business. Remember, consistency and genuine interaction are key to establishing a strong presence and reaping the benefits of this powerful social media platform. Embrace the opportunities that Instagram threads offer and take your local trade business to new heights.

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