Guy Harley - Nov 12 2022

How to Ignite Word-of-Mouth for Your Trade Business

Word-of-mouth recommendations are invaluable for any trade business. They can drive customer acquisition, build trust, and establish a strong reputation in your industry. By strategically building your online brand and delivering exceptional service, you can set your trade business's word-of-mouth on fire. In this blog post, we will explore actionable strategies to leverage your online presence, display professionalism offline, and exceed customer expectations, resulting in a positive word-of-mouth impact.

1) Build a Strong Online Brand Presence:

Think about it, where do people go when they want to search for a service provider they heard was great from their friend or family member? They go to Google! And what do they search? They look for your business name. They hunt for your brand! If they dont find you there, the odds on them forgetting the hunt and deciding to select one of the other service providers now showing up in front of their face is astounding.

Which is why a robust online brand presence is essential in today's digital landscape. Create a professional website that showcases your trade services, expertise, and customer testimonials. Incorporate your brand identity consistently across your website, social media profiles, and online job listings. Demonstrate your professionalism, attention to detail, and commitment to quality through visually appealing and informative content.

2) Display Branding Offline:

Extend your branding efforts beyond the digital realm by displaying your website and brand identity offline. Did you know that customers are far more likely to trust your website, business and brand if they’ve seen it in person over finding you online? Ensure your work vehicles are professionally branded with your logo, contact information, and key messages. Equip your team with branded uniforms that convey a sense of professionalism and unity. These visual cues will help create a lasting impression on potential customers and make your brand more memorable.

3) Create Compelling and Professional Quotes:

The quote stage is a critical moment in the purchasing decision for potential customers. Did you know that leads are 3x more likely to pick you over another service provider if you both have the same price point, but you have your website displayed on the quote and they don’t. This is because leads make their purchasing decision viewing your quote, not before, not after.

Also ensure your quotes are clear, professional, and visually appealing. Incorporate other brand elements, such as your logo and colour scheme, into the quote templates too. Clearly communicate the scope of work, pricing and display any additional value-added services you offer. A well-crafted quote enhances your professionalism, instills confidence in customers, and increases the likelihood of them choosing your services.

4) Raise Your Prices and Take on Less Work:

By building a strong online brand presence, you position yourself as a premium service provider. This allows you to raise your prices, focusing on quality rather than quantity. By taking on fewer projects, you have more time and resources to dedicate to each job, ensuring superior workmanship and customer satisfaction.

5) Exceed Customer Expectations:

To ignite word-of-mouth, consistently go above and beyond customer expectations. Provide exceptional customer service throughout the entire customer journey. Be responsive, communicate clearly, and actively listen to your customers' needs. Pay attention to the little details that make a difference, such as arriving on time, maintaining a clean workspace, and delivering projects ahead of schedule. By consistently exceeding expectations, you create memorable experiences that customers are more likely to share with others.

6) Encourage and Leverage Customer Testimonials:

Customer testimonials are powerful social proof and can greatly influence potential customers' decision-making. Encourage satisfied customers to leave reviews and testimonials on your website, social media platforms, and reputable review sites. Share these testimonials on your online profiles and incorporate them into your marketing materials. Leveraging positive reviews and testimonials amplifies the word-of-mouth effect and builds trust with potential customers.

7) Foster Strong Relationships and Referral Programs:

Nurture relationships with your existing customers by maintaining regular communication and offering loyalty rewards or referral programs. Provide incentives for customers to refer your services to their friends, family, and colleagues. A happy customer is more likely to refer others to your business, contributing to the exponential growth of your word-of-mouth network.


Setting your trade business's word-of-mouth on fire requires a multi-faceted approach. By building a strong online brand presence, displaying professionalism offline, creating compelling quotes, raising your prices, delivering exceptional service, and leveraging customer testimonials, you can create a positive buzz around your business. Word-of-mouth recommendations are invaluable, as they generate trust, attract new customers, and contribute to the long-term success of your trade business. Embrace these strategies to ignite word-of-mouth and establish your business as a reputable and trusted provider in your industry.

📢 Attention Tradies! 

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