Generating high-ticket leads on social media for a tradie business requires a strategic approach to target and engage with your ideal audience. Here are some tips to help you find the high-ticket leads you've been hunting for on social media.

How to find the high-ticket leads you've been hunting for:

Define your target audience:
Clearly identify your ideal customer profile (ICP) based on demographics, interests, job titles, and other relevant factors. This will help you tailor your messaging and content to attract the right audience.

Choose the right social media platforms:
Determine which social media platforms your target audience is most active on. Focus your efforts on those platforms to maximise your reach and engagement. Age is usually a factor here with older demographics staying on original platforms like facebook and younger demographics finding newer platforms like tiktok. 

Create compelling content:
Develop high-quality content that showcases your expertise, highlights the value of your high-ticket offering, and addresses the pain points and challenges of your target audience. Use a mix of formats like blog posts, videos, infographics, and case studies to provide valuable insights.

Tradie tip:
We know this can be tough because it feels like it takes twice as much time to complete a job if you've got to record it too. However, doing so makes all the work you put into each recorded job work harder for your business, for longer. 

Optimise your profiles and landing pages:
Ensure that your social media profiles, including your bio, profile picture, and cover image, clearly communicate your value proposition and direct visitors to a landing page where they can learn more or take action.

Leverage paid advertising:
Utilise targeted paid advertising on social media platforms to reach a wider audience. Use precise targeting options to narrow down your audience and deliver your ads to those most likely to be interested in your high-ticket offering.

Engage with your audience:
Actively engage with your audience by responding to comments, messages, and inquiries promptly. Show your expertise by providing helpful answers and insights. Engaging with your audience builds trust and positions you as a credible authority.

Offer valuable gated content:
Create high-quality, valuable content such as eBooks, white papers, or exclusive reports and offer them as gated content. Require users to provide their contact information, such as email addresses, in exchange for accessing the content. This allows you to capture leads and follow up with them later. A great example of this is the results to their immediate on-screen price estimate.

Run webinars or live events:
Host webinars or live events on social media platforms where you can share in-depth knowledge and insights related to your high-ticket offering and how great you are at your service. Promote these events and encourage attendees to register, providing their contact details in the process. A great way you could do this as a tradie is post how to videos to your local online community and host live Q&A sessions.

Collaborate with influencers:
I know what you're thinking,"How do I use influencers as a tradie?!"- More on this coming soon!  However, think of ways to Identify influencers or industry experts who have a substantial following and credibility within your target audience. Then think of way you can collaborate with them to create content or host joint webinars to reach a wider audience and gain exposure to high-quality leads.

Implement lead nurturing and follow-up strategies:
Once you capture leads, develop a lead nurturing and follow-up strategy to stay engaged with them. Send PERSONALISED emails that grab attention, provide additional resources, and schedule sales calls or consultations to convert these qualified leads into paying customers.

You’re putting in the hours, doing the graft, but still finding it hard to keep the pipeline full of good, high-paying jobs. Between quoting, running sites, and keeping on top of admin, there’s barely time to breathe — let alone figure out why your network’s drying up or how to find a new one. So, you start quoting lower just to keep things moving, blaming “quiet times” when chatting with the boys at the pub. Meanwhile, the bigger companies with flash systems and full-time marketing teams keep raking it in — building demand like they’re developing entire suburbs.

We’re tradienet. — and we’re not some ex-tradie turned digital “expert.” We’re a team of trained professionals with over 16 years of experience in eCommerce, branding, marketing, and sales. For the past four years, we’ve focused specifically on helping Kiwi and Aussie tradies get the most out of what’s available today — so you don’t get left behind and can compete confidently on the new digital stage.

We believe it’s time to level the playing field. Local, quality-focused trade businesses deserve a fair go — to compete for the same high-value work as the big players, without needing massive budgets or fancy sales teams. The market should reward skill, craftsmanship, and reliability — not just who shouts the loudest online.

That’s why we give tradies the tools, systems, and strategies to build their own steady pipeline of high-quality leads. Using modern tech and proven marketing systems, we help your business look, run, and sell like a professional operation — even while you’re on the tools. From branding and websites to automated proposal systems, we’ll help you attract higher-paying customers who value the quality of your work, not just your price. You’ll go from being the quote provider to being the consistent job winner.

💪 Ready to stop chasing work and start choosing it?

Check out our plans and packages at tradienet.nz and see how we can help your trade business take the next step.