Guy Harley - Jun 12 2023

How to land higher paying leads for your trade business on social media

Generating high-ticket leads on social media for a tradie business requires a strategic approach to target and engage with your ideal audience. Here are some tips to help you find the high-ticket leads you've been hunting for on social media.

Generating high-ticket leads on social media for a tradie business requires a strategic approach to target and engage with your ideal audience. Here are some tips to help you find the high-ticket leads you've been hunting for on social media.

How to find the high-ticket leads you've been hunting for:

Define your target audience:
Clearly identify your ideal customer profile (ICP) based on demographics, interests, job titles, and other relevant factors. This will help you tailor your messaging and content to attract the right audience.

Choose the right social media platforms:
Determine which social media platforms your target audience is most active on. Focus your efforts on those platforms to maximise your reach and engagement. Age is usually a factor here with older demographics staying on original platforms like facebook and younger demographics finding newer platforms like tiktok. 

Create compelling content:
Develop high-quality content that showcases your expertise, highlights the value of your high-ticket offering, and addresses the pain points and challenges of your target audience. Use a mix of formats like blog posts, videos, infographics, and case studies to provide valuable insights.

Tradie tip:
We know this can be tough because it feels like it takes twice as much time to complete a job if you've got to record it too. However, doing so makes all the work you put into each recorded job work harder for your business, for longer. 

Optimise your profiles and landing pages:
Ensure that your social media profiles, including your bio, profile picture, and cover image, clearly communicate your value proposition and direct visitors to a landing page where they can learn more or take action.

Leverage paid advertising:
Utilise targeted paid advertising on social media platforms to reach a wider audience. Use precise targeting options to narrow down your audience and deliver your ads to those most likely to be interested in your high-ticket offering.

Engage with your audience:
Actively engage with your audience by responding to comments, messages, and inquiries promptly. Show your expertise by providing helpful answers and insights. Engaging with your audience builds trust and positions you as a credible authority.

Offer valuable gated content:
Create high-quality, valuable content such as eBooks, white papers, or exclusive reports and offer them as gated content. Require users to provide their contact information, such as email addresses, in exchange for accessing the content. This allows you to capture leads and follow up with them later. A great example of this is the results to their immediate on-screen price estimate.

Run webinars or live events:
Host webinars or live events on social media platforms where you can share in-depth knowledge and insights related to your high-ticket offering and how great you are at your service. Promote these events and encourage attendees to register, providing their contact details in the process. A great way you could do this as a tradie is post how to videos to your local online community and host live Q&A sessions.

Collaborate with influencers:
I know what you're thinking, "How do I use influencers as a tradie?!" - More on this coming soon!  However, think of ways to Identify influencers or industry experts who have a substantial following and credibility within your target audience. Then think of way you can collaborate with them to create content or host joint webinars to reach a wider audience and gain exposure to high-quality leads.

Implement lead nurturing and follow-up strategies:
Once you capture leads, develop a lead nurturing and follow-up strategy to stay engaged with them. Send PERSONALISED emails that grab attention, provide additional resources, and schedule sales calls or consultations to convert these qualified leads into paying customers.

📢 Attention Tradies! 

Did you enjoy the insights and strategies you've discovered in our content? If you're looking to take your business to the next level, generate more qualified leads, and boost your online presence without increasing your bills, we're here to help! Say goodbye to endless requests for free quotes and hello to targeted leads that truly value your offerings.

At tradienet. we specialise in helping tradies like you grow by implementing proven assisted shopping strategies that don't require increasing your advertising budget. Our team of experts is dedicated to crafting customised lead generation solutions tailored to your specific goals and target audience.

With our unique approach, we'll help you attract the right customers who are genuinely interested in what you have to offer. No more wasting time and resources on tire-kickers or unqualified leads. We understand the value of your time, and we're committed to providing you with high-quality leads that are ready to engage and convert.

Ready to supercharge your business growth and experience the power of effective lead generation? Reach out to us today and let's discuss how we can work together to achieve your goals. Don't miss this opportunity to revolutionize your online presence and build a thriving trade business. Get in touch with us now and let's embark on this exciting journey together 🚀

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